Why your practice should have a social media policy

Social media use is widespread and for some of us, it is a daily part of our lives. Everything that is put on social media contributes to our electronic footprint and so it is important for you and your staff to monitor what is being associated with your health care practice. It is important to ensure that your employees are aware that if they use social media either as part of their job or in a personal capacity, they have specific obligations. This involves any online communication about your practice, its products and services, patients/clients, team members, regulatory bodies or other work-related issues. The term ‘social media’ refers broadly to any online media which allows for user participation, interaction or publishing. Examples include Facebook, Instagram, LinkedIn, YouTube, Twitter, weblogs, forums…
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